#RoadToRyerson Archive

#RoadToRyerson 2014: The Inaugural Storytelling Journey

The first #RoadToRyerson was magical. When Raven, Sunita, Nolan, Mikael, and Enna were selected as our first #RoadToRyerson storytellers, even we didn’t know what was about to happen. From then, it was a summer of surprises, connections, and exploring, all culminating in OWeek 2015. Find out how the very first #RoadToRyerson campaign was born and what our first storytellers experienced at

#RoadToRyerson 2015

In 2015, we learned from Rebecca, Nida, Jamie, Jolyon, Zach and Jillian – not to mention it’s also the year Drake performed on campus. Seriously.


#RoadToRyerson 2016

In 2016, we had Amelia, Jason, Nathan, Maryan, and Ruby describe their #RoadToRyerson over the month of August and we followed them through their Orientation and into the first week of classes. Read their stories here

#RoadToRyerson 2017

RoadtoRyerson Storytellers

The next year, #RoadToRyerson’s storytellers Edo, Elizabeth, Christian, Alyssa, and Mitch each created unique video-diaries (and even a music video!) to share everything they were thinking, feeling, and doing leading up to and during Orientation Week 2017 at Ryerson. Catchup on their experiences at

#RoadToRyerson 2018

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By 2018, we knew we had something special. #RoadToRyerson this year expanded to include more vlogs and our dynamic storytellers shared their views and experiences leading up to Orientation – meet Yunny, Harrison, Jael, Jessica, and John

#RoadToRyerson 2019

After five years, we decided to try something different – we wanted to hear from even more incoming students, not just a selection of storytellers. We created connection opportunities, shared students’ artwork, and heard from students about what it means to make the leap to post-secondary. Learn more and view the videos and artwork at

#RoadToRyerson 2020

What does beginning university during a pandemic look like? Here it is – the 2020 #RoadToRyerson looks like nothing we’ve seen before – and as all of us navigate this new way of being, we were thrilled to feature 6 storytellers experiences. See all the stories at

Awards & Recognition

Marketer of the Year: Not-For-Profit for #RoadToRyerson
Canadian Association of Marketing Professionals (CAMP)

GOLD | Best PR/Marketing/Communications Initiative: #RoadToRyerson
Prix D’Exellence Awards from Canadian Council for the Advancement of Education

Best Community Driven Site/Use of Social Media: #RoadToRyerson
EduStyle Higher-ed Web Awards

“Blogging The #RoadToRyerson”
By Deven Knill and Natalia Balcerzak